Peter Girling CEO Girlings Retirement Options, Taunton, UK"
We all know that the government is offering 'bail-outs' to all and sundry, but to expect the government to do a company's marketing for them is, I think, a step too far. Listen Mr. Girling, you want to promote your company then do it by means of the normal commercial process and, please, do not get on the 'bandwagon' of those trying to tell people how they should live their lives.
By what right do you describe those over 50 as 'empty-nesters'? Those still wishing to live in their family home, in which they may well have reared their children and of which they have fond memories which they wish to continue enjoying for as long as possible, do so by choice - their choice.
Remember the word choice, Mr. Girling? It is something which you wish prospective clients to exercise in order that your company's profits increase. I would suggest you let them exercise that right and not expect the government to 'encourage' them to make a choice they do not yet wish to.