So the Boy Dave, Leader of the Cameron Party, visits Cockermouth and pledges that whatever happens, the people of Cumbria affected by the floods deserved "real help, real money".
But Dave, you have to cut the fiscal deficit, you have a war in Afghanistan to fight, you have all that eco-rubbish to implement, you have promised to continue feeding the open maw that is the NHS, you are going to turn the education system 'on its head', to name but a few commitments. Oh - and you're going to continue to give the EU £40million a day, every day, to the EU.
So just where is all this money coming from Dave?
Do tell, cause I am amongst what must be millions who are on the edge of our seats waiting to know!