Reproduced from Samizdata:
"The great enemy of clear language is insincerity. When there is a gap between one's real and one's declared aims, one turns, as it were, instinctively to long words and exhausted idioms, like a cuttlefish squirting out ink."
- George Orwell
Yet strangely I do not think Orwell actually knew David Cameron.
Brilliant Perry, if I may say so!