Really, Mr. Cameron?

Speaking to The Network for the Post-Bureaucratic Age David Cameron is reported to have spoken about:

"gentle social pressure" being employed in energy (by including data on neighbours' power consumption in power bills)"

So Cameron has decided to release an aspect of my personal expenditure to my neighbours? When have we been asked if we agree to this? What other 'gentle social pressures' does he have in his pipeline*

And it is thought that Gordon Brown is a control freak?

* Might one suggest that he take his 'gentle social pressures' and insert them up his pipeline!!!